Digital marketing
Meta Ads: Facebook & Instagram
Introduce your offer to relevant audiences on Facebook and Instagram. Combine audience planning, creative variations, and a clear conversion path in one coordinated campaign.
The challenge
What this service
helps address.
- Creative that explains the business without a clear offer
- Inconsistent messages between ads and landing pages
- Testing that changes too many variables at once
Unity Innovations starts with your business context and existing setup. We agree the intended outcome, review the information available, and define a scope that your team can assess before work begins.
Capabilities
A practical scope
for meaningful progress.
Campaign objective and account structure
Creative briefs and copy variations
Lead and website conversion campaigns
Landing-page alignment
Creative review and reporting
Our approach
From requirements
to a clear handover.
A consistent story from a person’s first impression through to their enquiry or purchase.
Define the audience and offer
Agree objectives, inputs, and responsibilities.
Develop the creative brief and destination
Make key decisions visible before implementation.
Prepare campaign settings and measurement
Work through the approved deliverables with review points.
Launch approved creative variations
Check the relevant journeys and document findings.
Review responses and prioritize the next test
Prioritize the next actions using the information available.
Technology & tools
A suitable setup,
with clear ownership.
Meta Ads Manager, Facebook, Instagram, and website measurement selected for the agreed campaign.
Access requirements, third-party costs, and any licenses are identified during scoping. Provider logos identify the relevant platforms and do not represent a partnership or certification.
Platforms and technology ↗Connected services
The work can be combined with related services where the customer journey benefits from it.
See our own website project
Our internal project shows how branding, content, responsive design, and enquiries fit together. It is not presented as an external client campaign or an advertising-results case study.
Read the internal project story ↗Service FAQs
Before we begin.
Do you create the advertising content?
Copy, creative concepts, production, and editing are defined in the proposal. We identify which photos, videos, product information, and brand assets need to come from your business.
Can you work with our existing account?
Where appropriate, we work within your business-owned account with the access needed for the agreed scope. Ownership and handover are documented.
Start a conversation
Ready to discuss your next step?
Tell us about your business, the challenge you want to solve, and the outcome you are working toward.
Start a Project ↗contact@unityinnovations.tech