Digital marketing
LinkedIn & B2B Marketing
Connect a business offer to a clearly defined professional audience. Plan advertising around the people involved in a buying decision and the information they need to take the next step.
The challenge
What this service
helps address.
- An audience defined too broadly to support a clear message
- Lead forms without an agreed follow-up process
- Measuring success only by the number of responses
Unity Innovations starts with your business context and existing setup. We agree the intended outcome, review the information available, and define a scope that your team can assess before work begins.
Capabilities
A practical scope
for meaningful progress.
Offer and message development
Campaign setup and ad copy
Lead-generation journey planning
CRM handoff recommendations
Lead quality and performance reviews
Our approach
From requirements
to a clear handover.
A more considered connection between marketing activity and your business-development process.
Map the audience and business problem
Agree objectives, inputs, and responsibilities.
Choose an offer and conversion action
Make key decisions visible before implementation.
Prepare ads and lead-capture requirements
Work through the approved deliverables with review points.
Launch with approved targeting and spend
Check the relevant journeys and document findings.
Review lead context with the sales team
Prioritize the next actions using the information available.
Technology & tools
A suitable setup,
with clear ownership.
LinkedIn Campaign Manager, campaign landing pages, and the CRM used by your business where integration is in scope.
Access requirements, third-party costs, and any licenses are identified during scoping. Provider logos identify the relevant platforms and do not represent a partnership or certification.
Platforms and technology ↗Connected services
The work can be combined with related services where the customer journey benefits from it.
See our own website project
Our internal project shows how branding, content, responsive design, and enquiries fit together. It is not presented as an external client campaign or an advertising-results case study.
Read the internal project story ↗Service FAQs
Before we begin.
Can campaigns support a long sales cycle?
Campaigns can support different stages of a buying journey, but the offer and measurement need to reflect the sales process. We agree what a useful early response looks like.
Will you manage sales follow-up?
Sales outreach is not assumed to be included. We can define lead routing and handoff responsibilities, with additional work scoped separately.
Start a conversation
Ready to discuss your next step?
Tell us about your business, the challenge you want to solve, and the outcome you are working toward.
Start a Project ↗contact@unityinnovations.tech