Digital marketing
Google Ads Management
Reach people searching for the products and services you offer. Connect relevant keywords, useful ad copy, and focused landing pages to an agreed business objective.
The challenge
What this service
helps address.
- Spend on searches that do not match your offer
- Campaigns that send every visitor to the homepage
- Reports that show clicks without explaining enquiries
Unity Innovations starts with your business context and existing setup. We agree the intended outcome, review the information available, and define a scope that your team can assess before work begins.
Capabilities
A practical scope
for meaningful progress.
Campaign and ad-group structure
Ad copy and asset planning
Negative keyword and search-term reviews
Landing-page recommendations
Budget pacing and conversion reporting
Our approach
From requirements
to a clear handover.
A clearer relationship between what people search for, what your ads promise, and what they see after clicking.
Clarify the offer and target locations
Agree objectives, inputs, and responsibilities.
Review search intent and campaign structure
Make key decisions visible before implementation.
Prepare ads, landing pages, and measurement
Work through the approved deliverables with review points.
Launch within the agreed budget
Check the relevant journeys and document findings.
Review search terms, lead quality, and next tests
Prioritize the next actions using the information available.
Technology & tools
A suitable setup,
with clear ownership.
Google Ads, campaign landing pages, and conversion measurement configured for the agreed website.
Access requirements, third-party costs, and any licenses are identified during scoping. Provider logos identify the relevant platforms and do not represent a partnership or certification.
Platforms and technology ↗Connected services
The work can be combined with related services where the customer journey benefits from it.
See our own website project
Our internal project shows how branding, content, responsive design, and enquiries fit together. It is not presented as an external client campaign or an advertising-results case study.
Read the internal project story ↗Service FAQs
Before we begin.
What budget should we start with?
Budget depends on your market, offer, geography, and conversion journey. We define a test scope and separate advertising spend from management fees before launch.
Do you guarantee a number of leads?
No. Lead volume and quality depend on demand, competition, your offer, the website, and follow-up. We agree useful measures and improve the campaign based on evidence.
Start a conversation
Ready to discuss your next step?
Tell us about your business, the challenge you want to solve, and the outcome you are working toward.
Start a Project ↗contact@unityinnovations.tech