Explain the business problem
Describe what is difficult about the current website or workflow. Use concrete examples, such as customers being unable to find service details or enquiries arriving without enough context.
Identify the audience and main journeys
List the people who will use the site and the most important things they need to do. This helps prioritize navigation, content, and features.
Inventory what already exists
Collect brand assets, page content, approved photography, integrations, and access ownership. Identify any material that needs updating rather than assuming it is ready.
Separate essentials from later ideas
Define what must work for the first release. Keep later improvements visible without letting them obscure the initial scope.
Agree acceptance and handover
Describe how the work will be reviewed and what your team needs at launch: source access, documentation, training, or an ongoing maintenance arrangement.
Planning an implementation? The next step is to connect these questions to your own business, website, and available resources.